SEPTEMBER 28, 2009 KUALA LUMPUR, MALAYSIA – Dato’ Tony Fernandes, Chairman of the ASEAN Basketball League, announced GE as the ABL title sponsor for the 2009/10 season during a press conference held today at Hotel Maya Kuala Lumpur.
Dato' Tony Fernandes The event was also graced by Jeffrey Immelt - Chairman & CEO of GE, Nani Beccali Falco - President & CEO of GE International, Stuart Dean - President & CEO of GE ASEAN, Dato Farid – CEO of TV3, Dato Yeoh Choo Hock – Secretary General of FIBA Asia, Datuk Wira Daim & Ruben Ganalingam - owners of KL Dragons.
Dato’ Tony Fernandes said: “We are happy to welcome GE to the ABL. Their support and partnership will be a great boost, especially for ABL’s junior development programme which is vital for the growth of basketball in the ASEAN region”.
The league, which will be played between October 2009 and February 2010, will initially be made up of 6 teams which are owned and operated by private owners, and will compete in a home and away league format, with knockout stages leading up to the finals. Besides the professional league, ABL will also be involved in junior development programs for children aged 17 and below. This is to widen and uncover more local talents as well as sustain the league in the long run.
Jeffrey Immelt said: "We are pleased to be able to support this new sports development program for ASEAN". ASEAN is an important region with 550 million people and an important market to GE. It is a good fit for our Healthymagination initiative as the objective of the ABL is to develop young people to participate in sports early, thereby encouraging a healthier lifestyle”, ABL also hopes that in the near future, an ASEAN basketball team will be part of the Olympics, a vision that aligns with GE, who is the Worldwide Partner of the Olympic Games.
"We are pleased to be able to support this new sports development program for ASEAN"
About ASEAN Basketball League
The ASEAN Basketball League is the first international basketball league in South-East Asia. Launched on 19 January 2009, the ASEAN Basketball League, chaired by Dato’ Sri Tony Fernandes, with support from the South East Asian Basketball Association (SEABA) and the International Basketball Federation (FIBA), will see participation of teams from Brunei, Indonesia, Malaysia, Philippines, Singapore and Thailand .
With this, the ASEAN Basketball League seeks to provide a medium and foundation for the future of club management, where on court excellence is balanced with strong grass root development and sound financial management in the ASEAN region.
For more information, please contact:-
Mr Kuhan Foo, Chief Executive Officer of the ASEAN Basketball League at +6012 331 1398 or
email kuhan@aseanbasketballleague.com, or
Samantha Surin, Marketing at +6016 219 8847 or email
samantha@aseanbasketballleague.com.
About GE
Healthymagination is a GE business strategy to deliver and maintain sustainable healthcare globally. In the next six years, GE will spend USD3 billion on research and development that help deliver better care to more people at lower cost. In addition, GE will commit USD2 billion of financing over the next six years to drive healthcare information technology and health in rural and underserved areas, plus USD1.5 billion for partnership, content and services.
GE (NYSE: GE) is an innovative and diversified technology company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, healthcare, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at
www.ge.com.
source:
ABL Official Site